Creative strategies

Developing future scenarios, creative strategies and new concepts is about:

  • using vivid imagination and a deep understanding of clients and context
  • creating new connections and crossovers
  • creating new perspectives
  • collaborative processes


    Designing a vital society concerns:
  • entering debates with(out) a (political) agenda
  • putting better choices in the world
  • bringing experiments to life quickly
  • actively managing portfolio of experiments
  • encouraging grass root innovation [inspired by Ideo, Tim Brown]

    • Publication O.K.Magazine-Failure. Auteurs: Bas Ruyssenaars en Paul Iske (ABN Amro) O.K.Magazine2009